Samantha Ramirez-Herrera

Samantha Ramirez-Herrera is more than a DREAMer she is a DOer. Her family journeyed to America at the age of 7 in search and pursuit of the American Dream. Although growing up undocumented felt like a nightmare, she refused to be stopped from fulfilling her dreams and inspiring others to do the same.


  • Entrepreneurship
  • Innovation
  • Latinx Focused
  • Leadership
  • Motivation & Inspiration
  • Resiliency




Samantha “Sam” Ramirez-Herrera is an entrepreneur, filmmaker, creative director, writer, mother, feminist, and civil rights activist. While she wears many hats, at her core, Sam is a storyteller. Storytelling is the heartbeat of her company, (OTR), a creative content agency and digital magazine headquartered in Atlanta, Georgia. At OTR, Sam has built a network of creative multicultural millennials who use their talents and technology to tell raw, uncensored and authentic stories to uplift marginalized communities and promote purpose-driven brands, nonprofits and change-makers.

Sam’s unorthodox path to becoming a digital media maverick is rooted in her own story of drive and determination. She was 7 years old when her parents decided to move the family from Mexico City to the United States, seeking a better life. As an undocumented immigrant, she grew up in the shadows, working hard to get ahead while at the same time fearing the possibility of discovery and deportation. After graduating high school, she waited tables and worked other jobs to make ends meet before becoming a DREAMer, thanks to the Deferred Action for Childhood Arrivals (DACA) program.

Wanting to create something that was uniquely her own, Sam burst onto the digital scene in 2012, developing her own YouTube channel and show. She chronicled the journeys of independent musicians and artists following their own paths and doing what they loved. The show’s tagline – “Live. Create. Inspire.” – remains Sam’s mantra to this day.

The channel gained an impressive online following among millennials of color. Based on its success, Sam officially launched OTR in 2015, working out of a small office at advertising agency in downtown Atlanta. That same year, she started the Kick Ass Girl Pow Wow (KAGPW), a digital platform that celebrates girls and women of diverse backgrounds, cultures, ages and career paths, “who are living out loud with purpose and passion.” Sam hosts monthly Kick Ass Girl Pow Wow dinners where women can meet for food, conversation and support.

Through her work at OTR, Sam addresses topics she is passionate about, including feminism, economic justice, immigration, reproductive justice, LGBTQ rights, and mental health in communities of color. She is proud that, in its relatively short time, OTR has grown enough to employ staff and pay creative professionals in its network to produce original work for its clients, which are among the nation’s most influential brands and organizations. They include Johns Hopkins Medicine; civil rights activist Arndrea King; Ms. Foundation for Women; AFROPUNK; and I Live For, a not-for-profit committed to ending the cultural stigma of depression, anxiety and other mental disorders in teenagers and young adults of color one story at a time.

As an extension of work at OTR, Sam, shares her expertise in communicating with Latin and Hispanic audiences and multicultural millennials. She has become a highly sought-after speaker on college campuses and at conferences addressing the issues of immigration, gender equality, sexual orientation and identity, culture and ethnicity, and diversity and inclusion. As a proud, Mexican-born DREAMer, she is also a vocal advocate of U.S. immigration reform.

Sam has appeared on MSNBC’s Hardball with Chris Matthews as well as in Forbes, Mundo Hispanico, AFROPUNK, and The Collegian. She has spoken to audiences at Emory University’s Goizueta Business School, Georgia Hispanic Chamber of Commerce, Atlanta Association of Independent Schools, Los Angeles City College, and HATCH Experience North America. She recently was named a 2018 scholar at The Aspen Institute Ideas Festival.


Live. Create. Inspire

I am labeled as a DREAMer, but I know that I am nore than that. I am a DOer.

For twenty years Sam’s ethos has been “Live. Create. Inspire.” manifested through life experiences as an undocumented immigrant searching for her identity, survival, and purpose ranging from dishwasher to DJ,  blogger to failed YouTuber, waitress to a now award-winning filmmaker, entrepreneur, and advocate.

10 years ago Sam left home with a suitcase and her then 4-year-old son in search of her purpose and calling in life. Hungry to tap into her potential and determined to live her wildest dreams regardless of her immigration status, background, lack of education, and resources she tapped into the most powerful tools at her disposal; courage, curiosity, and creativity.

In this program, Sam takes participants on a visual journey through the last decade of her creative career, the highs and lows, the failures and successes, and everything in between. The goal of “Live. Create. Inspire.” is to ignite audiences to build on every life experience until they discover their passions and purpose in this world. Sam believes that we all have the ability to contribute toward a new and reimagined world that is inclusive, equitable, and vibrant. She believes that we all have the power to demolish barriers and push past the impossible.

  • Be empowered to pursue their wildest dreams without apology 
  • Learn how to use and view every single life experience as an opportunity to discover their passions and purpose in life
  • Be inspired to see challenges as opportunities to create and innovate
  • Be empowered to be trailblazers and game-changers in their communities
  • Learn that being a jack of all trades is not always a bad thing
  • Learn about the opportunities to build careers in creative industries

The Art of Storytelling

There is great power in telling an unforgettable story. This keynote focuses on inspiring and teaching you to leverage the power of engaging narrative and effective communication so you can get your message and ideas across in an authentic and moving way. This keynote will help catalyze audiences to embrace and understand your big ideas and form lasting connections. In this keynote, Sam will share the framework she has been using over the last 10+ years to help people, brands, and businesses globally tap into the power of storytelling!

  • How to craft persuasive communication using story principles
  • How to be confident in owning your own story and sharing it with others
  • Help leaders identify storytelling opportunities
  • How to implement appropriate narrative structure

Borderless Dreams “Sueños Sin Limites”

Borderless Dreams is a program focused on inspiring courage and catalyzing positive and bold action toward participants’ biggest dreams.  Creative entrepreneur, activist, and immigrant DREAMer Samantha Ramirez-Herrera shares her compelling journey growing up undocumented and forging forward despite the challenges she faced from language barriers, economic obstacles, cultural differences, immigration policies, and lack of resources for higher education.  By choosing to come out of the shadows, allowing ourselves to dream big, and face fears with courage we have the power to find growth

Through sharing my personal immigrant story and the challenges I’ve overcome to become an entrepreneur my hope is to inspire audiences to learn the power of listening to their intuition and not being afraid of the unknown. I want to relay the message that nothing is impossible if we believe and choose to take the journey of self-discovery and have the courage to tap into our full potential.

  • How to expanded Cultural Knowledge
  • How to recognize the diverse experience of immigrants and children from other countries
  • How to build empathy
  • How to let go of negative thoughts that can hold us back
  • How to be authentic and lead without fear and finding their purpose

Speaker Resources


To help you promote your event with Samantha, EVERGREEN has created promotional templates. In this folder, you will find resources for social media and press photos that you can use for your event.
Review Promotional Materials


Below you will find logistical resources for the day of your event with Samantha.
In-Person AV Needs (PDF)
Speaking Introduction (PDF)