Suzan Nguyen

Mindset Over Market:
Selling with Grit, Grace, and Growth

In sales, markets shift, quotas climb, and rejection stings. What separates top performers isn’t a script—it’s resilience. In Mindset Over Market: Selling with Grit, Grace, and Growth, Suzan Nguyen delivers a high-energy, heart-centered keynote that equips sales teams to turn setbacks into momentum. Anchored by her signature philosophy—Be Better, Not Bitter—and her lived story of choosing courage after life-altering loss, Suzan shows audiences how to reframe pressure, regulate emotion, and re-engage with purpose.

Attendees will learn the Resilience Toolbox (7 C’s)—Competence, Confidence, Connection, Character, Contribution, Coping, and Control—and practice applying them to real sales scenarios. Through an interactive exercise (“Flip the Script”) and a closing team pledge, Suzan transforms resilience from an inspiring idea into a repeatable sales habit. Attendees leave with practical language, simple rituals, and a renewed belief that while we can’t always control the market, we can always control our mindset—and that’s what wins the next conversation, the next client, and the next quarter.

ORGANIZATIONAL IMPACT:

• Reframe rejection: Turn “no” into data, direction, and the next best action.
• Emotional endurance: Simple practices to reset faster under pressure and
  protect energy.
• The 7 C’s Toolbox: A practical framework for consistent, resilient performance.
• Customer connection: Serve before you sell—build trust that outlasts
  incentives.
• Control the Controllables: Focus effort on mindset, preparation, and follow-
  through.
• Team rituals: A shared pledge and micro-habits that strengthen culture and
  accountability.
• Quarter-ready plan: One tool each participant commits to sharpening in the next
  90 days.

This program can be customized and is ideal for all sales professionals and leaders. 

Be Better, Not Bitter

Suzan was involved in a traumatic car accident at the age of 22, and as a result of that, her right arm was amputated. She was in the worst place she had ever known. She wasn’t sure if she was going to recover and there were many moments where she wasn’t sure if she would make it out alive. Suzan had to retrain her brain to be positive, to remain resilient, and to persevere. It wasn’t easy but giving up and giving in to the negativity was not an option.

In this keynote, Suzan shares her journey with others to help them discover a path where they choose to Be Better, Not Bitter.

She shares her experience in overcoming major adversity and the trials and tribulations that led her to embrace and accept her new reality. Suzan connects with her audiences on a very personal and emotional level as she shares my journey through the darkness of being bitter, and into the light of being better.

ORGANIZATIONAL IMPACT:

• Learn how to be vulnerable and recognize, confront and embrace their pain,
• Understand how to become resilient and to persevere through life’s obstacles, and
• Learn how to create joy from within which is crucial to living a happier life.

Dignity in Disability

Imagine starting your day as a fully-abled-bodied person, experiencing a life-changing car accident, and ending your day having lost an arm.

This was the reality Suzan Nguyen experienced at the age of 22 years young.

Learning to live as an amputee while facing significant life changes and navigating endless challenges put Suzan in her darkest moments.

In this program, Suzan takes you on a journey through life from a disabled lens. She will speak about her experiences from having to re-learn basic life tasks after the loss of her arm to facing daily microaggressions. Suzan will share how a mortifying incident at her local grocery store led to her training the store’s staff and inspiring a more inclusive and respectful culture toward the disabled community.
When living with a disability, you are given a choice to live with dignity or shame. In this inspirational program, audiences will learn how they themselves can live with dignity and give dignity to others.

ORGANIZATIONAL IMPACT:

• Learn how to approach, empathize, and embrace people living with a disability.
• Learn how to be a better ally by learning how to become more aware of language and unconscious bias.
• Learn actionable insights and tools you can use immediately.

Combating Automatic Negative Thoughts (ANTs) and Cultivating Well-Being

Negative thoughts have a profound impact on our well-being, affecting our mood, relationships, and overall happiness.

In this program, we will explore effective strategies to combat Automatic Negative Thoughts (ANTs) and foster a positive mindset.

With over 60,000 thoughts per day, it’s crucial to address the 80% of negative and repetitive thoughts that can hinder personal growth and happiness.

ORGANIZATIONAL IMPACT:

• Learn how to identify negative thoughts (ANTs)
• Learn how to turn negative thoughts into positive energy
• Develop strategies for reframing your mindset and negative self-talk
• Learn how to reframe stress and embrace change personal growth encompasses both aspects of the self.
• Create a capacity for success

The Resilience Toolbox

In business and life alike, adversity is inevitable.

Having resilience, or the ability to adapt well to life’s challenges, offers numerous benefits, including improved mental and physical health, enhanced coping mechanisms, and a greater sense of well-being.

Resilience is crucial because it enables individuals and systems to adapt and thrive in the face of adversity, manage stress, and continue to grow and improve over time. It’s about bouncing back from setbacks, adjusting to change, and keeping going when facing challenges.

Through this interactive and engaging keynote, you will learn to focus on the better parts of life and adapt to tough events. It gives you the tools to handle problems that may arise.

ORGANIZATIONAL IMPACT:

• Cultivate strong relationships, both personally and professionally
• Reflect on what you’ve used to cope with challenges in the past and build upon those strengths
• Implement the 7 C’s of resilience for team effectiveness and a stronger foundation in your personal life
• Learn how to foster emotional intelligence for resilience

What If You Chose Differently?

Have you ever looked back on a moment and wondered,
“What if I had chosen differently?”

This thought-provoking keynote by Suzan Nguyen invites you to explore life’s most pivotal choices—the ones you made, the ones you didn’t, and the ones you can still make today.

Blending raw vulnerability with powerful storytelling, Suzan takes audiences on a journey from regret to resilience, from stuck to self-empowered. Through reflective exercises, group declarations, and a message of radical forgiveness, you’ll walk away not just inspired—but equipped to choose better, not bitter.

It’s time to stop carrying the past and start choosing the future—with clarity, courage, and compassion.

ORGANIZATIONAL IMPACT:

• Release Regret: Learn how to shift from “What if…” to “What’s next?”
• Empower Your Choices: Understand the transformative power of daily decisions.
• Practice Self-Forgiveness: Let go of guilt and reclaim your emotional freedom.
• Embrace Vulnerability as Strength: Discover how being real opens doors to growth.
• Build Resilience: Move forward, even when life hurts, with grace and grit.
• Create a Shift Statement: Leave with a tangible tool to reframe pain into purpose.
• Live Your Motto: Choose to be better, not bitter—and inspire others to do the same.